The office was all atwitter to see our new Allan Gray owl ad in the latest Fitness First magazine, sharing the limelight with none other than current Bachelor heartthrob Matty J.
The ad is just part of our new brand campaign to build awareness of Allan Gray and position them as top performers in the Australian investment management space.
It’s the first locally developed campaign for Allan Gray Australia. The creative brings to life the way Allan Gray helps investors achieve greater potential through their long-term investment approach.
The stunning black and white visuals feature majestic animals of prey fulfilling their potential to suggest strength, agility and performance. Animals featured include an owl, wolf and cheetah.
The campaign is being rolled out to target our affluent 40+ investors across online video content, press and out-of-home executions in key outdoor transit locations airports and gyms nationally.