Viewing entries tagged
KylieSuttor

Winner, winner champagne dinner

Winner, winner champagne dinner

We had a wonderful night celebrating the past year with our clients. So many were up for awards and it was an honour to see nominations in so many categories.

We won twice with Digital Campaign of the Year for Allan Gray, and Website of the Year for the new Qualitas site. Congratulations to Chris Inifer from Allan Gray winning Executive of the Year - Dirstibution too.

It's been a bumper year for Pure and thanks to all the team who worked so hard to make us so successful.

What a fantastic evening and an excellent opportunity for us all to have a drink or three and catch up with clients new and old. Cheers.

FROM SCRIBBLE TO SHOWPIECE, AN IDEA COMES TO LIFE

FROM SCRIBBLE TO SHOWPIECE, AN IDEA COMES TO LIFE

It takes time for a creative solution to take shape, from the initial spark of an idea to crystallisation of the concept and the finessing of the final visual.

Here’s how we brought MCP’s offering to life in a way that did justice to their innovative collection of corporate lending investment opportunities.

By working with our talented retoucher, complex 3D rendering allowed diverse objects to be consolidated into a single, sculptural image with photo-real impact.

Looking back at the way this idea evolved, the key takeout is to be open to creativity, and investing a little time and money (relax, we’re not talking big budgets here) in pushing an idea a bit further.

Steering clear of the clichés so often seen in financial advertising, the finished product demonstrates that innovation in financial services – and the way it’s marketed – is alive and well. And can make all the difference in getting the cut-through you’re after.