RAISING A BRIGHTER FUTURE
FICAP (Financial Industry Community Aid Program) was established in 2006 to provide a way for the financial services industry to give back to the community. FICAP's core focus is to support young disadvantaged Australians and their families. After 10 years the program had grown significantly and we were tasked with bringing new life to FICAP and to create meaning in the brand.
As part of the new brand development we relaunched the logo and made it modern, vibrant and inspiring. We also created a new tagline “Raising a brighter future” which reflects the charities supported by FICAP. The new branding was rolled out across all channels including the website, which required increased functionality to lift audience engagement and make it easier for people to donate.