FICAP (Financial Industry Community Aid Program) supports sick and disadvantaged children. After 10 years, we needed to bring new life to the brand to highlight the youth charities that FICAP supports. To reflect our new tagline “Raising a brighter future”, we relaunched the brand and logo to make it more vibrant and inspiring. As part of the brand development, we also revamped the look and functionality of the website to lift audience engagement and make it easier for people to donate. The new branding was rolled out across all channels.