Metrics Credit Partners REBRAND
Having become more established in the market, Metrics Credit Partners approached The Pure Agency to help them raise awareness of their offering by creating a new brand identity and website.
As part of the brand development, a new logo was designed featuring the shortened acronym of MCP, giving it a more contemporary look and feel. We also created a sophisticated new website to showcase MCP’s solutions for borrowers and investors, to build credibility and confidence. Double exposure imagery was chosen to highlight MCP’s very personal approach, deep understandings and the tailored strategies behind every transaction.