TWO TREES WEBSITE
2018

Two Trees – a new Sydney-based boutique investment manager – joined the Pinnacle group in 2017. As a systematic global macro hedge fund, its offering is an exciting one for both retail and institutional investors. Two Trees asked Pure to help them create a website to launch this unique investment approach to the market in an educational and simple yet sophisticated way.

The new website gave Two Trees a strong and distinctive presence which increased engagement with different investors. It presented the Two Trees offering in an investor-focused and benefit driven way, simplifying what can be a highly specialised topic. The design incorporated striking natural imagery and growth themes to ensure it connected with existing branding.