The Pure Agency was delighted to welcome senior integrated creative Margo McWilliam in June this year.

A familiar face in many of Sydney’s top ad agencies, Margo has worked on countless blue-chip financial clients over the last 20 years, including ING DIRECT, Westpac, Commonwealth Bank, St.George, AMP, American Express, HCF, Bupa and more.

Margo’s strength is in steering clear of the technical jargon and clichés that are common in financial communications to create simple, cut-through campaigns across every medium. Her experience is the perfect fit for a team focused on helping clients connect more meaningfully with both existing and prospective customers, in a way that translates into tangible results.