Pure talent


Every member of the Pure team – from strategy and account management to creative – has a wealth of experience across the full range of financial services communications.

So unlike other agencies, everyone who works on your projects is as switched on to the challenges and opportunities of the financial services industry as you are.

Being a senior team with a flair for finance, we’re able to deliver stand-out creative solutions, helping you build stronger and richer relationships with an ever-more demanding customer base.


Margot Cotter-Melton | Managing Partner

Margot is a highly experienced marketing professional with over 20 years in leading advertising agencies in Australia and the UK. This includes the WPP Group, Havas and Lavender.

As a specialist in financial services and high net worth marketing, Margot is a true innovator in financial communications, having managed high profile international and local brands such as Barclays Wealth, RBS Insurance, CBA, MLC and Allan Gray to name a few.

Margot founded The Pure Agency in January 2013.


Sabrina Antoniou | Group Account Director

Sabrina’s career began in multinational agencies such as McCann Erickson and Euro RSCG, working in above-the-line media.

Over more than 20 years, she has moved into more specialised roles at social, digital and direct agencies including MercerBell, We Are Social and Thinkun.

With extensive experience across financial services, SaaS, online retail, pharma and telcos, Sabrina has worked on brands such as MasterCard, Suncorp, Westpac, BT, AMP, Perpetual and TAL.


Justine Daisley | Business Director

Justine has over 19 years’ experience working in leading agencies in Australia and the UK. She has a strong background in advertising, brand activation and business management.

The major financial services providers and other clients that Justine has worked with include ING, Allan Gray, Blue Quay, Westfield, Essential Energy, Toby’s Estate Coffee, Coca-Cola and Goodman Fielder.


Kylie Suttor | Creative Director

Kylie is an award-winning integrated creative director with a passion for big ideas.

She is a versatile, creative thinker with extensive agency experience in advertising, direct and online marketing culminating in 20 years’ experience in creating, supervising and selling work across all media.

As a financial services specialist, Kylie has created memorable campaigns for financial organisations including Allan Gray, American Express, Citibank, ING, MasterCard, MLC, NAB, St.George, and Westpac.


Margo McWilliam | Head of Copy

Margo is a true professional who has worked in many top agencies in Sydney and Asia.

As a former lawyer, Margo understands the intricacies of the banking and financial sector, and uses this knowledge to translate sometimes complex messaging into fresh and engaging communications.

As a respected financial services copywriter, Margo has developed campaigns for Citibank, St.George, Advance Funds Management, AMP Banking, Westpac, Bank of Melbourne, BankSA, CommBank, Colonial First State, Bupa, ING, Allan Gray and AZ NGA.