Michael has over 20 years' integrated experience on both the client and agency side in campaign management, strategy and planning roles. Having held positions at 360, STW, Lavender, CBA and St George, he brings a wealth of skills and insights into segmentation, loyalty, behaviour change, digital strategy, campaign planning, CRM and data.
I have been fortunate enough to work with Michael on several occasions over the last 15 years, and am thrilled to be working with him again.
Michael is one of the most experienced direct planners in our industry. He always strives to breathe life into accepted thinking while pushing the boundaries. His strength is in developing strategies that are incredibly insightful and relevant to the target market, while recognising that the new, smarter economical customer is loyal to themselves rather than to brands.
With Michael as part of our talented team, The Pure Agency is even better equipped to provide our clients with leading-edge marketing strategies for the future.
Written by Margot Cotter-Melton, Managing Partner, The Pure Agency.