The launch of our new UniSuper campaign has been an exciting time here at Pure. It was lots of fun choosing and working with real UniSuper members to star in the rebranding, which features vintage photos of members from their younger days alongside photos of them as high achieving academics and university executives.

The campaign’s proposition of “You’ve come a long way” celebrates how far members have come in life, just as their super fund has – with its high performance and member focus making all the difference to people’s futures.

Not only are UniSuper members loving the new campaign and the human stories it’s bringing to life, but news of the launch has been headlined in the media:

Campaign Brief Article

B&T Article

Mumbrella Article

UniSuper’s standout performance over the years, due in part to its internal investment management – a point highlighted by the new campaign, has also been noticed in a glowing article by the Sydney Morning Herald

Check out the new campaign here.