EASY STREET GETS STREET SMART WITH ITS brand RELAUNCH

As an online-only banking brand, Easy Street (a division of Community First Credit Union) needs to work hard to be noticed and trusted in a crowded market. We were tasked with refreshing the brand to better align with their target market and to clearly define and differentiate their banking products, while building awareness and credibility.

The single-minded proposition of “banking made bold” challenged our team to explore playful and colourful creative solutions that pitch Easy Street’s distinctive approach to banking as the smarter, wiser banking choice. Because when you know what you want in loans, everyday banking and credit card products and you know where to get it, it’s not just a bold choice, it’s street smart.

Brand Radio