GIVE A DAMN CONTENT SERIES
2016

With so many Australians being apathetic about their super, we were challenged to come up with a way to break through the inertia and make people stop and think about their super. We came up with engaging online content with an in-your-face message encouraging Australians to “Give a damn” about their super. People were driven to this via the ING DIRECT monthly newsletter, blog and sharing on social.

Blog content – View Examples 1 / 2

Blog content – View Examples 1 / 2

Infographics

Infographics