ING 'GIVE A DAMN' SUPER CONTENT SERIES

With so many Australians being apathetic about their super, we were challenged to come up with a way to break through the inertia and make people stop and think about their super through a digital marketing campaign. We came up with engaging online content with an in-your-face message encouraging Australians to “Give a damn” about their super. People were driven to this via the ING monthly newsletter, blog and sharing on social.