Metrics Credit Partners
As a leading non-bank financier, Metrics Credit Partners has become an expert in helping investors reap the benefits of the corporate lending market, which can otherwise be difficult to access.
To boost awareness of this expertise among the key audiences of institutional investors and financial advisers, we came up with a campaign highlighting the highly innovative strategies on offer.
Pushing the boundaries of financial services marketing, the ads feature an unexpected and arresting hero image showing the different types of opportunities that MCP brings together for investors. Complex 3D rendering allowed unexpected objects to be consolidated into a single, structural visual.
This meant that rather than just talking about innovation, we demonstrated it, giving us greater impact in an often bland and clichéd space.