FROM SCRIBBLE TO SHOWPIECE, AN IDEA COMES TO LIFE

FROM SCRIBBLE TO SHOWPIECE, AN IDEA COMES TO LIFE

It takes time for a creative solution to take shape, from the initial spark of an idea to crystallisation of the concept and the finessing of the final visual.

Here’s how we brought MCP’s offering to life in a way that did justice to their innovative collection of corporate lending investment opportunities.

By working with our talented retoucher, complex 3D rendering allowed diverse objects to be consolidated into a single, sculptural image with photo-real impact.

Looking back at the way this idea evolved, the key takeout is to be open to creativity, and investing a little time and money (relax, we’re not talking big budgets here) in pushing an idea a bit further.

Steering clear of the clichés so often seen in financial advertising, the finished product demonstrates that innovation in financial services – and the way it’s marketed – is alive and well. And can make all the difference in getting the cut-through you’re after.

The Pure Agency wins MAX Creative Agency of the Year 2018

The Pure Agency wins MAX Creative Agency of the Year 2018

Last night at the 2018 MAX Awards, we were absolutely thrilled to win ‘Creative Agency of the Year’.

We are very proud of our Pure team - this is a fantastic endorsement from the financial services industry and demonstrates our commitment and passion to produce quality work.

We would like to thank our fabulous clients and suppliers who make our work possible. And we congratulate all the other winners and finalists.

Changing the game with Nigel Blythe Tinker

Changing the game with Nigel Blythe Tinker

Nigel is the Executive Chairman of VGW and we have been working closely with him since his move to Australia in February 2018.

As a well-known and highly respected figure, with over 30 years of success governing some of the worlds largest and most sucessful gaming companies.

Nigel made a name for himself as Chair of GVC; the world’s largest gaming company. GVC listed on the London AIM Stock Market in 2004 and is now valued at approx. €8 billion. Perhaps his greatest success however was the listing of gaming giant William Hill on the London Stock Exchange in 2002.

Now, all eyes are on Nigel since taking on the role at VGW in Australia and the imminent IPO for the company on the ASX coming this September.