We are B&T Outdoor Campaign Finalists

We are B&T Outdoor Campaign Finalists

We are very happy to be a finalist in the B&T Outdoor campaign of the year 2018 with our Allan Gray Potential Pursued campaign.

We would also like to congratulate all the other finalists on their nominations.

OUR NEW QUALITAS WEBSITE SHOWS THE SKY’S THE LIMIT

OUR NEW QUALITAS WEBSITE SHOWS THE SKY’S THE LIMIT

It’s been all systems go in the Pure office as we launch Qualitas’ stunning new website – a site that needed to convey the impressive credentials of this highly successful real estate investment specialist.

As part of a major rebranding campaign for Qualitas, the unveiling is timed to coincide with the IPO of the much-anticipated Qualitas Real Estate Income Fund – the most recent Qualitas fund to be listed on the ASX.

With a sophisticated, high-end design and state-of-the-art UX, the website raises the bar in terms of financial services marketing experiences.

Visit the site here

FROM SCRIBBLE TO SHOWPIECE, AN IDEA COMES TO LIFE

FROM SCRIBBLE TO SHOWPIECE, AN IDEA COMES TO LIFE

It takes time for a creative solution to take shape, from the initial spark of an idea to crystallisation of the concept and the finessing of the final visual.

Here’s how we brought MCP’s offering to life in a way that did justice to their innovative collection of corporate lending investment opportunities.

By working with our talented retoucher, complex 3D rendering allowed diverse objects to be consolidated into a single, sculptural image with photo-real impact.

Looking back at the way this idea evolved, the key takeout is to be open to creativity, and investing a little time and money (relax, we’re not talking big budgets here) in pushing an idea a bit further.

Steering clear of the clichés so often seen in financial advertising, the finished product demonstrates that innovation in financial services – and the way it’s marketed – is alive and well. And can make all the difference in getting the cut-through you’re after.