People are more likely to break up with their spouse than their bank

People are more likely to break up with their spouse than their bank

Surprising as it may seem, people are more likely to get a divorce than dump their bank. This article flags that such loyalty doesn’t necessarily mean customers are happy with their bank, more how much of a hassle it is to switch. However new NPP and other technology may soon make the switch easier, presenting new opportunities for rivals of the big four.

http://www.smh.com.au/business/comment-and-analysis/time-to-break-the-banking-lazy-tax-20161127-gsyvp1.html

Pure rocks out with FICAP

Pure rocks out with FICAP

The Pure Agency were proud sponsors of the recent FICAP event, where we assisted in raising more than $200,000 for charities that benefit young people.

The Owl towel has arrived

The Owl towel has arrived

To celebrate the launch of Allan Gray’s new “animal” brand campaign, we created "owl towels" as a gift for staff.